Mô tả công việc

1. Keyword Research and Analysis:

• Conducts in-depth keyword research to identify targeted keywords and phrases.
• Analyzes keyword trends and competition, informing website content optimization.

2. On-Page Optimization:

• Optimizes website content, meta tags, and headers for enhanced search engine visibility.
• Ensures seamless integration of keywords, compelling content, and an enriching user experience.

3. Technical SEO:

• Collaborates with web development teams to address technical SEO challenges.
• Implements schema markup, enhances website speed, and rectifies crawl errors.

4 Content Strategy and Blog Creation:

• Develops and executes content strategies to improve organic search rankings.
• Creates and optimizes engaging blog posts, landing pages, and other web content.

5. Link Building:

• Cultivates and manages a strategic and diverse backlink profile.
• Deploys white-hat link-building techniques to boost domain authority.

6. SEO Reporting and Analysis:

• Monitors and analyzes website performance using tools like Google Analytics.
• Provides regular reports on key SEO metrics, drawing actionable insights.

7. SEM Campaign Management:

• Establishes and manages paid advertising campaigns (Google Ads, Bing Ads, etc.).
• Optimizes ad copy, targeting, and budget allocation for maximum return on investment (ROI).

8. A/B Testing:

• Conducts A/B tests on ad creatives, landing pages, and other elements.
• Utilizes data-driven insights to refine and enhance marketing strategies.

1. Competitor Analysis:

• Stays abreast of industry trends, algorithm changes, and best practices.
• Conducts thorough competitor analyses to identify opportunities and areas for improvement.

2. Creating Blog Content:

• Develops and curates engaging and SEO- friendly content for blogs.
• Leverage blog posts to drive targeted traffic to the website.

Preferred Skills:

• Certification in Google Ads or other relevant certifications. Experience with content management systems (WordPress, Drupal, etc.).
• Knowledge of HTML, CSS, and basic web development principles.

Yêu cầu công việc

• Candidate must possess least a Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in SEO/SEM, with a robust portfolio of successful campaigns.
• Familiarity with SEO tools such as Moz, SEMrush, Ahrefs, etc.
• Proficiency in Google Analytics, Google Search Console, and other relevant tools.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Up to date knowledge of search engine algorithms and industry trends.