Job Description

• Develop the annual Vietnam brand strategy, marketing calendar, and A&P budget.
• Localize regional brand strategies to ensure relevance for Vietnam consumers.
• Track category performance, market share, and competitor movements, particularly in plant-based beverages and functional drinks.
• Identify growth opportunities across Modern Trade (MT) and General Trade (GT) channels.
• Lead integrated 360-degree marketing campaigns across ATL, BTL, influencer marketing, social media, and in-store activation.
• Work closely with media and creative agencies in Vietnam to ensure culturally relevant communication.
• Manage KOLs, TikTok creators, and brand ambassador programs.
• Develop in-store visibility plans, promotions, and point-of-sale materials aligned with Vietnam shopper behavior.
• Support key accounts including modern trade and convenience store chains.
• Collaborate with sales teams to plan activations, sampling activities, roadshows, and MT/GT promotions.
• Lead new product introduction (NPI) and packaging localization to comply with Vietnam language, regulations, and consumer preferences.
• Validate product concepts through consumer research, taste testing, and market validation.
• Manage product pricing, portfolio planning, and SKU optimization for Vietnam channels.
• Drive brand visibility across digital platforms including TikTok, Facebook, Instagram, YouTube, and local platforms.
• Build and manage brand presence on e-commerce platforms such as Shopee, Lazada, and Tiki.
• Monitor and optimize digital KPIs including engagement, conversion rate, and ROAS.
• Monitor A&P spending to ensure efficiency and strong return on investment.
• Support forecasting, demand planning, and sell-in / sell-out alignment.
• Prepare monthly business reports, performance reviews, and competitor analysis.
• Collaborate closely with sales, trade marketing, supply chain, R&D, and regulatory teams.
• Coordinate with distributors or local partners to ensure effective execution of marketing plans.
• Build strong working relationships with agencies, suppliers, retailers, and KOL partners.

Job Requirement

Education & Qualifications:

• Bachelor’s degree in Marketing or related fields.

Experience & Knowledge:

• Minimum 5 to 8 years of experience in marketing or brand management roles.
• Experience in FMCG, beverage, or plant-based categories is preferred.
• Strong understanding of Vietnam consumer trends, retail landscape, and digital ecosystem.
• Experience working with agencies, distributors, and cross-functional teams.

Skills & Competencies:

• Strong analytical skills with a commercial mindset.
• High creativity and ability to develop effective brand campaigns.
• Strong execution and project management capability.
• Good communication and leadership skills.
• Ability to manage multiple projects in a fast-paced environment.

Language Skills:

• Good command of English for working with regional teams.