Job Description
1. Manage the annual category activity grid (NPD, media, sampling, consumer and shopper programs) for the subsidiary.
2. Provide input to the new product plan developed by Consumer Marketing in the Hub.
3. Develop GTM plans for new products, including selling story preparation, trade samples availability, KV adaptation to standard POP, and product availability.
4. Develop activation ideas on behalf of the hub when designated as the lead country. 5
5. Develop local Shopper marketing programs (Retail Environment and Customer Collaboration).
6. Own and manage the category/shopper budget (on-the-ground activation).
7. Build expertise on touchpoints for Marketing activation planning and execution.
8. Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials.
9. Build shopper knowledge and insights; support the RM Team leader for insights prioritization.
10. Be responsible for Competitive and Local Intelligence.
11. Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share.
12. Own the country category perspective within the monthly CBP discipline process.
13. Coordinate regular ROI, ROMI, and ROO reviews.
14. Develop a category knowledge bundle book.
15. Work with the Retail Environment manager to activate Category Growth Drivers in the customers' plans, RCD process, and shopper marketing programs.
Tiếng Việt
English