Tiếng Việt
English
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Salary:Over 70 Million VNĐ
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Experience:7 - 15 year(s)
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Job type:Permanent
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Level:Manager
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Industry:
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Work location:
Job Description
1. Manage the annual category activity grid (NPD, media, sampling, consumer and shopper programs) for the subsidiary.
2. Provide input to the new product plan developed by Consumer Marketing in the Hub.
3. Develop GTM plans for new products, including selling story preparation, trade samples availability, KV adaptation to standard POP, and product availability.
4. Develop activation ideas on behalf of the hub when designated as the lead country. 5
5. Develop local Shopper marketing programs (Retail Environment and Customer Collaboration).
6. Own and manage the category/shopper budget (on-the-ground activation).
7. Build expertise on touchpoints for Marketing activation planning and execution.
8. Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials.
9. Build shopper knowledge and insights; support the RM Team leader for insights prioritization.
10. Be responsible for Competitive and Local Intelligence.
11. Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share.
12. Own the country category perspective within the monthly CBP discipline process.
13. Coordinate regular ROI, ROMI, and ROO reviews.
14. Develop a category knowledge bundle book.
15. Work with the Retail Environment manager to activate Category Growth Drivers in the customers' plans, RCD process, and shopper marketing programs.
Job Requirement
1. Experience
- Essential: Should have FMCG field experience, which would give an overall understanding of Trade Marketing / Shopper Development.
- Desirable: Brand Marketing Management
2. Professional Qualifications & Training
- Essential: Bachelor/MBA specializing in Sales & Marketing
- Desirable: Additional certification in Retail Marketing
3. Competencies
- Developing and coaching
- Analysis, Planning
- Teamwork and collaboration
- Relationship building
- Business perspective
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HR1Vietnam Holdings
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Company size:100 - 499
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Address:12th Floor HDTC BUILDING, 36 Bui Thi Xuan Str., Ben Thanh Ward, Dist.1, HCM City, Hồ Chí Minh
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Website:www.hr1vietnam.com
HR1Vietnam Holdings has over 12 years of experience and has been nationally well-known as the Leading professional recruitment Firm and trusted in the market.
HR1Vietnam Holdings with more than 100 professional consultants nationwide, specializes in recruiting professionals in different positions for multiple organizations around Vietnam and APAC, connects with highly qualified Candidates for specialists, mid to senior level and executive level positions.
HR1Vietnam Holdings is a one-stop dynamic HR services provider to support our Clients on every step of their way to grow.
20 - 30 Million VNĐ
Hồ Chí Minh
15/11/2024
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