Job Description

• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference, and visitor promotion campaigns.
• Working with the sales team to create sales campaigns, focused on both new client growth and increased client retention.
• Set out and monitor the entire budget, drop schedule, and media plan.
• Use the full marketing mix to promote the exhibition and conferences following the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous marketing campaigns and executing targeted selections on an internal database system.
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Ensure show websites are fully up to date with the latest information.
• Set up media deals with external organizations to ensure maximum exposure at the lowest cost to show budget.
• Strategic database build
• Writing and controlling copywriting in coordination with the Group Marketing Manager & Project Managers.
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor identity, print advertisements, web banners/emails, etc
• Utilize all available social platforms to create effective content for building B2B community.
• Copy write and proof all marketing materials in conjunction with the Group Marketing Manager & Project Managers & General Manager such as press releases, announcement letters.
• Update and adhere to the agreed marketing budget
• Initiate and execute Postshow survey and provide the most useful insight data report.
• Provide KPI reports for update meetings with Group Marketing Manager & Exhibition Director/Manager

Job Requirement

1. Essential

• Events marketing experience At least 2 years of relevant working experience, preferable from exhibition industry.
• Proficient in the use of MS Office including intermediate/advanced PPT, Word and Excel
• Experienced in all aspects of online marketing execution and administration, including Google Analytics, Google Ads, Facebook Ads, EDM campaigns, SEO, etc.
• Thorough understanding of direct marketing initiatives including mail and email marketing
• Database development and growth including segmentation / advanced targeting
• High level of copywriting and collateral production knowledge
• Deadline and target driven
• Experience of working in a pressurized environment
• Excellent verbal and written communication skills

2. Desirable Skills

• Proven track record in a B2B marketing environment
• Formal business/marketing higher education qualification
• Good command of English and Vietnamese both verbal & written
• Strong writing, both business and commercial, and verbal communications skills in both Vietnamese and English.