Job Description

• Digital Marketing & Campaign Management
• Responsible for digital marketing, content management, digital ads, online/offline media, PR/EPR, KOL, graphics, social media and e-commerce business.
• Manage and execute marketing and communication activities, campaigns and promotions.
• Develop digital marketing strategy into effective online campaigns.
• Create high-quality online content and interact with the target audience in Thailand.

Brand Strategy & Market Development

• Plan and develop overall brand strategies aligned with brand direction.
• Implement marketing plans to support brand positioning and business objectives.
• Build a positive and reliable brand impression.
• Apply strategic thinking, consumer orientation, market development and market analysis.

KOL, Media & Partner Management

• Manage communication with KOLs, influencers, agencies and vendors.
• Work with local media and influencers in the Mobile/3C area.
• Ensure a consistent image of the mobile phone brand across channels.

Performance Management & Reporting

• Understand online ad systems such as Ad Network, CPM, CPC and CPA.
• Understand social media platforms such as Facebook, Twitter, Instagram and blogs, as well as Google SEO/SEM.
• Establish effective work evaluation systems, including KPI, work plans and regular reporting.
• Understand O2O business operations.

Job Requirement

Education & Experience

• Bachelor’s degree or higher in Business Administration; Marketing concentration is an advantage.
• Minimum 5+ years of experience in digital marketing, social media, influencer management, brand/PR management or related fields.

Skills & Competencies

• Experience managing social and digital campaigns, social media operations and PR/EPR management.
• Excellent project management skills.
• Strong leadership with solid marketing concept and implementation capability.
• Strong strategic thinking, consumer orientation, market development and market analysis skills.
• Mastery of MS Office, especially Excel and PowerPoint, is preferred.
• Agile in using web-based software applications and internal systems.

Language / Other Requirements

• Fluent English or Chinese speaking and writing skills.
• Experience in Mobile/3C area is preferred.
• Familiar with relevant local media and influencers.

Personality & Attitude

• Goal-oriented and entrepreneurial.
• Strong business mindset.
• Proactive, brand-driven and results-oriented.
• Able to lead marketing activities and coordinate with multiple stakeholders.