Job Description

Strategic Planning & Project Development

• Advise the Board of Management on the overall business strategy for the company's real estate projects.
• Analyze market trends, competitor activities, and customer needs to propose strategic development and positioning for each project.
• Direct product development from the ideation stage, including design, product structure, segmentation, and pricing strategy.
• Monitor legal status and project progress to propose optimal timing for business implementation and official product launches.

Sales Strategy & Execution

• Develop and execute comprehensive sales plans for all project stages, including pre-launch, launch, and post-sales.
• Establish sales targets and revenue plans on a monthly, quarterly, and annual basis while controlling performance execution.
• Evaluate sales efficiency, product absorption rates, and customer conversion rates to make timely strategic adjustments.
• Propose effective solutions to promote sales, manage inventory, and optimize revenue and cash flow.

Distribution & Partner Management

• Develop, manage, and maintain a robust network of sales agencies, joint distribution floors, and strategic partners.
• Negotiate business cooperation policies, commission mechanisms, and sales incentive programs tailored to market stages.
• Monitor the sales performance of distribution units to ensure strict compliance with company sales policies and brand image.

Marketing & Communication Coordination

• Collaborate closely with the Marketing department to build communication strategies, branding, and integrated marketing plans for projects.
• Define key messages, product imagery, sales kits, brochures, and digital assets.
• Coordinate the implementation of PR activities, launch events, site tours, and digital marketing campaigns.
• Evaluate marketing effectiveness based on customer data, leads, and conversion rates.

Operations Management & Reporting

• Standardize sales processes and coordination workflows across departments.
• Coordinate with Legal, Investment, and Project Development departments to update project legal status and construction progress.
• Manage the Customer Relationship Management (CRM) system, analyze customer data to optimize sales, and report business performance periodically to the Board of Management.

Job Requirement

Education & Qualifications

• Bachelor's Degree or higher in Marketing, Communications, Business Administration, or related fields.
• An MBA degree is considered a strong advantage.

Experience & Knowledge

• Minimum of 10 years of professional experience in the real estate industry, preferably working for large-scale real estate developers or corporations.
• At least 5 years of experience in a senior management role such as Sales Director, Business Development Director, or Marketing Director.
• Deep understanding of the real estate market, product development, project legalities, pricing strategies, and project-based financial operations.

Skills & Competencies

• Strong leadership and executive operational skills to direct large sales and marketing divisions.
• Advanced analytical skills with the ability to synthesize market information and make rapid, accurate decisions.
• Excellent communication, negotiation, and persuasion skills for high-level partner engagement.

Personality & Attitude

• Strategic, decisive, and highly sensitive to market fluctuations.
• Ability to work under high pressure regarding revenue targets and project implementation schedules.
• Possesses a strong network with distribution partners, real estate agencies, and key industry stakeholders.