Mô tả công việc

1. Job Overview: We are seeking a skilled and experienced Senior SEO Content Specialist to join our client team. The ideal candidate will leverage advanced AI tools to optimize content creation, develop robust EEAT (Expertise, Authoritativeness, and Trustworthiness) strategies, and craft content plans driven by current trends and topics. This role includes overseeing and refining SEO approaches tailored to cultural and linguistic nuances in the Vietnamese, Thai, and global markets.
 

2. Key Responsibilities:

Advanced AI Utilization:

• Implement advanced AI tools to streamline content creation and SEO processes.
• Analyze AI-generated data to refine content strategies and enhance SEO performance.
• Stay abreast of AI advancements to continuously enhance operational efficiency.

EEAT Development:

• Formulate and execute plans to bolster the website’s EEAT profile.
• Collaborate with subject matter experts to produce authoritative content.
• Monitor and adapt strategies to comply with Google’s EEAT guidelines.

Topical and Trend Planning:

• Conduct comprehensive research to identify relevant topics and emerging trends.
• Develop content strategies aligned with current and anticipated trends.
• Maintain a content calendar to ensure timely publication of topical content.

Cultural and Linguistic Review:

• Review and adapt content to align with cultural sensitivities and linguistic nuances in global markets.
• Collaborate with local experts and linguists to tailor content for regional preferences.
• Ensure content meets cultural expectations and resonates with target audiences.

Market-Specific SEO Strategies:

• Develop and execute SEO content strategies specific to global markets.
• Monitor market trends to adjust strategies and maintain a competitive edge.
• Collaborate cross-functionally to ensure consistent execution of SEO strategies.

Yêu cầu công việc

Experience: Minimum of 5 years in a senior SEO content role.

Skills:

• Profound knowledge of SEO best practices and content strategy development.
• Proficiency in AI tools and SEO software (e.g., Google Analytics, SEMrush, Ahrefs).
• Exceptional writing and editing skills with meticulous attention to detail.
• Strong project management abilities, managing multiple projects concurrently.
• Excellent communication and collaboration skills.
• Track record in devising EEAT strategies and trend-focused content plans.

Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.