Mô tả công việc

1. Keyword Research and Analysis:
Conducts in-depth keyword research to identify targeted keywords and phrases.
Analyzes keyword trends and competition, informing website content optimization..
 

2. On-Page Optimization:
Optimizes website content, meta tags, and headers for enhanced search engine visibility.
Ensures seamless integration of keywords, compelling content, and an enriching user experience.
 

3. Technical SEO:
Collaborates with web development teams to address technical SEO challenges.
Implements schema markup, enhances website speed, and rectifies crawl errors.
 

4. Content Strategy and Blog Creation:
Develops and executes content strategies to improve organic search rankings.
Creates and optimizes engaging blog posts, landing pages, and other web content.
 

5. Link Building:
Cultivates and manages a strategic and diverse backlink profile.
Deploys white-hat link-building techniques to boost domain authority.
 

6. SEO Reporting and Analysis:
Monitors and analyzes website performance using tools like Google Analytics.
Provides regular reports on key SEO metrics, drawing actionable insights.
 

7. SEM Campaign Management:
Establishes and manages paid advertising campaigns (Google Ads, Bing Ads, etc.).
Optimizes ad copy, targeting, and budget allocation for maximum return on investment (ROI).
 

8. A/B Testing:
Conducts A/B tests on ad creatives, landing pages, and other elements.
Utilizes data-driven insights to refine and enhance marketing strategies.
 

9. Competitor Analysis:
Stays abreast of industry trends, algorithm changes, and best practices.
Conducts thorough competitor analyses to identify opportunities and areas for improvement.

10. Creating Blog Content:
Develops and curates engaging and SEO-friendly content for blogs.
Leverage blog posts to drive targeted traffic to the website.

Yêu cầu công việc

• Candidate must possess least a Bachelor’s degree in Marketing, Business, or a related field.
• Required language(s): Vietnamese
• Proven experience in SEO/SEM, with a robust portfolio of successful campaigns.
• Familiarity with SEO tools such as Moz, SEMrush, Ahrefs, etc.
• Proficiency in Google Analytics, Google Search Console, and other relevant tools.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Up-to-date knowledge of search engine algorithms and industry trends.