Job Description

Strategic & Creative Leadership

• Lead and manage the Creative team to deliver innovative, influencer-led ideas that enhance brand presence.
• Define and oversee the visual identity, design language, and art direction across campaigns.
• Shape the creative vision, drive concept development, and establish copywriting guidelines.
• Champion storytelling and content design tailored for digital and social-first platforms.
• Oversee creative development of influencer/KOL/KOC campaigns, ensuring authenticity and brand alignment.

Cross-team Collaboration

• Collaborate with other departments to translate client needs into effective creative solutions.
• Act as the link between creative vision, influencer strategy, and client objectives.
• Support internal stakeholders to maximize the impact of social and branded content.

People Management & Mentorship

• Lead, mentor, and grow a high-performing creative team specializing in art, copy, and influencer content creation.
• Set clear goals, delegate tasks, and provide constructive feedback.
• Foster a collaborative, inspiring, and accountable team culture.

Innovation & Quality Excellence

• Stay ahead of trends in social media, influencer marketing, and talent management.
• Elevate creative deliverables (visuals, scripts, influencer briefs) to ensure originality and impact.
• Continuously optimize creative workflows for efficiency and creativity.

Job Requirement

Education & Experience

• Bachelor’s degree in Advertising, Marketing, Communications, Media, or related fields.
• Minimum 7 years of experience in creative/digital/influencer agencies, including at least 3 years in a leadership role (copywriting background preferred).

Expertise & Skills

• Strong track record in influencer/KOL/KOC campaigns and social-first creative strategy.
• Excellent art direction and copywriting skills tailored to influencer collaborations.
• Deep understanding of social trends, audience behavior, and influencer ecosystems.
• Ability to manage end-to-end influencer campaigns from brief to execution.

Leadership & Business Skills

• Strong leadership and team management skills, including coaching and talent development.
• Excellent client-facing communication, presentation, and pitching skills.
• Strategic yet hands-on, balancing creativity with feasibility and business impact.