Job Description

Dealer Policy & Process Management

• Develop, manage, and oversee regulations, policies, and operational procedures for the national dealer network.
• Design and maintain dealer performance evaluation frameworks, including policy updates, survey questionnaires, and evaluation criteria (covering infrastructure, targets, process compliance, and management structure).
• Ensure standardization and effectiveness across all dealer operations in accordance with brand guidelines and strategic direction.

Dealer Development & Performance Optimization

• Build annual development plans and nationwide dealer network strategies; monitor implementation and prepare periodic reports.
• Identify, evaluate, and establish new dealer partnerships across the country.
• Manage existing dealers to ensure compliance and consistent performance improvement.
• Lead procurement requests for branding and marketing materials (logos, signboards, panels, fixtures, and equipment) to maintain brand identity standards.
• Oversee dealer infrastructure reviews and propose renovation, maintenance, or upgrades to ensure compliance with company standards.

Customer Experience & Retail Network Enhancement

• Develop and upgrade customer interaction channels (showrooms, experience centers, etc.) to improve engagement and service quality.
• Provide recommendations for showroom renovation, branding improvements, and experiential upgrades.
• Track progress and ensure timely completion of renovation or upgrade projects.

Cross-functional Collaboration

• Work closely with relevant departments to build effective dealer support programs and implement “win-win” strategies.
• Propose policies to enhance dealer productivity and operational quality.
• Collaborate with leadership and business teams to improve overall network performance and profitability.

Dealer Network Evaluation & Data Analysis

• Assess overall dealer network performance to identify over/underperforming areas, regional gaps, and optimization opportunities.
• Propose programs to restructure or improve dealer network effectiveness.
• Monitor and analyze DRP (Dealer Reporting Platform) data to extract insights, identify strengths/weaknesses, and predict trends.
• Recommend actionable solutions and provide consultation for dealer performance improvement.

Job Requirement

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field.
• At least 8 years of experience in dealer or distribution network development.
• Prior experience in the automotive industry or related sectors (distribution, retail development, franchise operations) is preferred.

Skills & Competencies

• Strong analytical and data interpretation skills.
• Excellent communication, presentation, and coordination abilities.
• Strategic and logical thinking with solid planning skills.
• Ability to work cross-functionally and manage multiple priorities.
• Experience in dealer network evaluation, operational planning, and business performance improvement.