Job Description

Sales Strategy & Business Growth

• Develop and execute sales strategies to achieve revenue and business growth targets across assigned channels.
• Develop and implement account plans to maximize sales, profitability, and market penetration.

New Key Account Acquisition

• Identify and acquire new key accounts in Catering, Convenience Stores, Independent Retailers, Airports, and other relevant B2B channels.
• Drive business development and new customer acquisition.

Key Account & Customer Relationship Management

• Manage and develop relationships with key customers, distributors, retailers, and business partners.
• Build strong and sustainable relationships with key stakeholders and decision-makers within customer organizations.
• Handle customer issues and coordinate with relevant departments to provide effective solutions.

Commercial Proposal & Negotiation

• Understand customer needs and develop appropriate product, pricing, and commercial proposals.
• Negotiate pricing, contracts, promotions, payment terms, and other commercial conditions with customers.

Sales Forecasting, Market Monitoring & Internal Coordination

• Monitor sales performance, customer activities, market trends, and competitors to identify new business opportunities.
• Coordinate with Sales, Marketing, Supply Chain, Operations, and Finance to ensure smooth order fulfillment and customer service.
• Manage sales forecasts, orders, and customer requirements to ensure product availability and timely delivery.
• Prepare regular sales reports, forecasts, and business updates for management.

Job Requirement

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, Food Technology, or a related field.
• 3–5+ years of experience in B2B Sales / Key Account Management, preferably within Food, FMCG, Food Service, Catering, Retail, or related industries.

Skills & Competencies

• Strong business development and new customer acquisition experience.
• Strong negotiation, communication, and relationship-building skills.
• Good analytical, planning, and problem-solving skills.
• Sales planning, forecasting, commercial management, presentation, and cross-functional collaboration capabilities.

Language / Other Requirements

• Good command of English, both written and spoken.
• Able to communicate and work with international stakeholders.
• Experience managing accounts such as Catering companies, Convenience Stores, Independent Retailers, Supermarkets, Airports, Hotels, Restaurants, or other institutional customers is highly preferred.

Personality & Attitude

• Able to work independently.
• Takes ownership and achieves sales targets.
• Commercial and result-oriented mindset.
• Strong communication, presentation, and relationship-building orientation.