Mô tả công việc

Market Research (10%):



  • Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products.
  • Provide quarterly reports including customers’ insights, market trends, product trends and competitors’ MKT activities with initiatives.

Fanpage Content Planning (20%):



  • Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.
  • Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.
  • Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.
  • Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.


Campaign Management (50%):



  • Manage online and offline communications and increase brand awareness, including development of media plan.
  • Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities.
  • Evaluate agency performance and recommend improvements or changes when necessary.
  • Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign.
  • Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools.
  • Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
  • Performance Report and Budget Management (15%)
  • Manage monthly campaign budget.
  • Measure and report on campaign performance, KPIs and ROI.
  • Generate monthly report of all activities. Share insights, observations and improvement points.
  • Others (5%)
  • Other tasks as assigned by Marketing Manager and BOD (if any).

Yêu cầu công việc

Knowledge & experience:


  • Bachelor’s degree in Marketing/ Business Administration/ Advertising/ Communication/ Economic or related fields.
  • From 3 years of experience in Branding or Communication experience in marketplace. Working experience in F&B industry is a plus.
  • Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.
  • Proven experience in designing and executing ATL marketing campaigns.
  • Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development.

Functional skill:


  • Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude.
  • Able to work under pressure for work efficiency.
  • Able to work independently as well as in a team.
  • Excellent in spoken and written Vietnamese and English with good presentation skill.
  • Office skills: Word, Power Point, Excel. Photoshop/AI is an advantage.
  • Attitude: Willing to do and learn, result-oriented, integrity, proactive and teamwork spirit.


Location: District 3, Ho Chi Minh City. 

Café Amazon - Công ty Cổ phần ORC Coffee Passion Group

  • Quy mô công ty:
    100 - 499
  • Địa chỉ:
    G11, tầng trệt (khu thương mại), Cao ốc Satra Eximland, số 163 đường Phan Đăng Lưu, Phường 01, Quận Phú Nhuận, Thành phố Hồ Chí Minh, Việt Nam, Hồ Chí Minh

Từ năm 2011, thương hiệu Café Amazon nổi tiếng của Thái Lan bắt đầu mở rộng thêm nhiều chi nhánh tại Đông Nam Á. Đến nay, Café Amazon đã có mặt tại 10 quốc gia Châu Á, thu hút hơn 2.4 triệu lượt khách mỗi năm và vẫn đang tiếp tục phát triển mạnh mẽ với mục tiêu trở thành thương hiệu cà phê toàn cầu.

Mang 'Hương vị của thiên nhiên' đến gần bạn.

Chưa thể đến Thái Lan? Bạn vẫn có thể trải nghiệm thương hiệu cà phê nổi tiếng nhất đến từ xứ chùa vàng. Café Amazon – Chuỗi cà phê được hàng triệu lượt khách ở Thái và Châu Á yêu thích mỗi năm, nay đã chính thức có mặt tại Việt Nam.