Job Description

Market Research (10%):

• Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products.
• Provide quarterly reports including customers’ insights, market trends, product trends and competitors’ MKT activities with initiatives.

Fanpage Content Planning (20%):

• Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.
• Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.
• Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.
• Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.

Campaign Management (50%):

• Manage online and offline communications and increase brand awareness, including development of media plan.
• Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities.
• Evaluate agency performance and recommend improvements or changes when necessary.
• Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign.
• Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools.
• Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
• Performance Report and Budget Management (15%)
• Manage monthly campaign budget.
• Measure and report on campaign performance, KPIs and ROI.
• Generate monthly report of all activities. Share insights, observations and improvement points.
• Others (5%)
• Other tasks as assigned by Marketing Manager and BOD (if any).

Job Requirement

Knowledge & experience:

• Bachelor’s degree in Marketing/ Business Administration/ Advertising/ Communication/ Economic or related fields.
• From 3 years of experience in Branding or Communication experience in marketplace. Working experience in F&B industry is a plus.
• Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.
• Proven experience in designing and executing ATL marketing campaigns.
• Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development.
   

Functional skill:

• Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude.
• Able to work under pressure for work efficiency.
• Able to work independently as well as in a team.
• Excellent in spoken and written Vietnamese and English with good presentation skill.
• Office skills: Word, Power Point, Excel. Photoshop/AI is an advantage.
• Attitude: Willing to do and learn, result-oriented, integrity, proactive and teamwork spirit.

Location: District 3, Ho Chi Minh City.