Job Description

Strategy & Planning

• Develop and execute short-term and long-term enrollment strategies to achieve student intake targets for each academic period.
• Plan and oversee marketing and promotional campaigns (both online and offline) to attract and retain students.
• Propose tuition policies, promotions, and enrollment approaches suitable for different target audiences.

Team Leadership & Management

• Manage and coordinate activities of the Enrollment Department.
• Recruit, train, and mentor the counseling and sales team across branches to ensure consistent and effective performance.
• Monitor and ensure all customer consulting and care processes are implemented accurately, professionally, and efficiently.
• Motivate and build a result-driven culture within the enrollment team.

Data Analysis & Process Improvement

• Analyze enrollment data and evaluate the effectiveness of campaigns and channels.
• Propose improvements to increase registration rates and optimize lead conversion.
• Prepare regular reports and provide strategic recommendations to the Board of Directors.

Cross-functional Coordination

• Collaborate with the Marketing, Academic, and Operations departments to ensure alignment between promotional activities, educational offerings, and enrollment goals.
• Act as a key advisor to management on market trends, customer insights, and student acquisition strategies.

Job Requirement

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Education, or a related field.
• Minimum 2 years of experience in a similar position within an educational institution or language training center.
• Candidates with experience in Chinese language centers are highly preferred.

Skills & Competencies

• Good understanding of business management, education operations, and sales.
• Strong leadership, team management, communication, and persuasion skills.
• Excellent organizational and planning abilities.
• Proficient in Google Sheets and Microsoft Office (especially Excel).
• Logical thinking and strong analytical skills.
• Proficiency in Chinese is an advantage.

Personal Attributes

• Dynamic, business-minded, and results-oriented.
• Responsible, proactive, and eager to learn.
• Integrity and self-awareness, with the ability to turn weaknesses into strengths.
• Highly motivated, growth-oriented, and unafraid of challenges.