Job Description

Growth Strategy Development

• Develop overall monthly, quarterly, and yearly growth strategies for international markets, particularly the US market.
• Define targets and outline marketing and sales channels for each stage.
• Ensure alignment between Marketing strategy and Sales strategy.

Sales Funnel Management and International Sales Operations

• Take full responsibility for the entire sales funnel from outreach to engagement, conversion, and customer retention.
• Provide direction to improve conversion rate and revenue across key channels including TikTok, Facebook, Website, and Email Marketing.
• Build sales programs, promotions, and seasonal plans tailored to each market.
• Monitor essential performance metrics and make timely decisions to achieve revenue targets.

Digital Marketing Operations Coordination

• Define strategic direction for Meta Ads, TikTok Ads, Google Ads, and Email Marketing.
• Allocate marketing budgets appropriately and track overall performance.
• Set direction for content, creative, and marketing messaging for each market.

Team Management and Development

• Establish the organizational structure for the Growth team (Sales + Marketing).
• Assign KPIs, evaluate performance, and guide employee capability development.
• Ensure effective collaboration between Marketing, Sales, Fulfillment, and Customer Service teams.

Data Analysis and Decision Making

• Analyze performance data to provide development directions and optimize outcomes for each phase.
• Report strategic effectiveness to the Board of Directors and propose improvement solutions.

Job Requirement

Experience & Knowledge

• Minimum 5 years of experience in Digital Marketing and international sales.
• At least 3 years of experience in team management.
• Deep understanding of Digital Marketing channels and international buying behavior.
• Experience implementing Email Marketing campaigns and managing diverse customer segments is an advantage.
• Strong knowledge of data analytics and tools such as Google Analytics.
• Strong writing and content editing skills with understanding of email UX/UI.
• Strong English proficiency in listening, speaking, reading, and writing.

Skills & Competencies

• Strong analytical thinking and strategic planning skills.
• Strong leadership and cross-team coordination capability.
• Good communication skills and high adaptability.