Job Description

Strategy and Planning

• Develop short, medium, and long-term marketing strategies aligned with the company's business direction.
• Create and execute monthly, quarterly, and annual marketing plans across online and offline channels.
• Manage the marketing budget to ensure cost-effectiveness and optimal resource allocation.

Brand and Communication Management

• Direct and manage the brand image across all communication channels.
• Develop communication content, messages, images, and promotional campaigns.
• Manage media channels including the website, fanpage, social media, PR, and KOLs/Influencers.

Digital Marketing and Performance

• Manage and optimize digital marketing activities such as Facebook Ads, Google Ads, SEO, and Email Marketing.
• Track and analyze marketing data including traffic, leads, conversions, and ROI.
• Propose improvements based on campaign performance and analytics.

Sales Support and Market Development

• Coordinate with the Sales, Operations, and Product Development departments to build sales promotion programs.
• Conduct market research on consumer behavior, industry trends, and competitor activities.
• Propose strategies for products, pricing, promotions, and distribution channels.

Team Leadership and Reporting

• Recruit, train, and develop the marketing team while evaluating personnel performance.
• Assign tasks, supervise progress, and build workflows and KPIs for the Marketing department.
• Track and evaluate marketing campaign effectiveness, reporting periodically to the Board of Management.

Job Requirement

Education & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related fields.

Experience & Knowledge

• Minimum 5 years of experience in multi-channel marketing, with at least 3 to 5 years in a management position.
• Experience in the Retail, FMCG, or Chain Store sectors is highly preferred.
• Proven experience working on large-scale projects with a total investment of 1 to 1.5 billion USD.
• Deep understanding of brand strategy, digital marketing, terminal marketing, and consumer insights.

Skills & Competencies

• Strong strategic thinking, data analysis, and budget management skills.
• Excellent leadership, communication, planning, and presentation skills.

Personality & Attitude

• Creative mindset, highly sensitive to market trends and changes in consumer behavior.
• Ability to work under pressure and manage multiple projects simultaneously.