Job Description

• Lead, manage, and motivate the sales team to deliver on assigned sales targets and KPIs.
• Develop and implement sales strategies to achieve business objectives across channels (modern trade, traditional trade, on-trade, off-trade).
• Manage key accounts, build long-term customer relationships, and ensure customer satisfaction.
• Conduct market and competitor analysis to identify business opportunities and risks.
• Oversee trade investment and ensure effective allocation to maximize ROI.
• Manage and monitor sales operations, including route-to-market planning, coverage expansion, and sales process optimization.
• Drive category and revenue growth management initiatives to strengthen market position.
• Collaborate with cross-functional teams (marketing, finance, supply chain) to ensure seamless execution of sales programs.

Monitor operational performance and provide regular business reviews to management.

• Ensure compliance with company policies, industry regulations, and contractual agreements.
• Mentor and develop team members to enhance capabilities, promote professional growth, and build a high-performance culture.

Job Requirement

Education & Experience

University degree.

• At least 5 years of relevant experience in the sales field, including 3 years in a management role.
• Experience in the alcoholic beverage industry or FMCG is an advantage.

Competencies

Consumer Centric:

• Selling: Proficient
• Customer Knowledge: Expert
• Business Review: Expert
• Market Intelligence & Competitive Analysis: Proficient
• Product Knowledge: Expert

Business Acumen:

• Trade Maths: Proficient
• Financial Acumen: Proficient
• Trade Investment: Proficient
• Channel Management: Expert
• Revenue Growth Management: Expert
• Category Management: Expert

Operational Excellence:

• Route-to-Market (RTM) & Coverage Planning: Proficient
• Operational Performance Analysis & Monitoring: Proficient
• Sales Process Execution & Optimization: Proficient

Leadership:

• Influence & Persuasion: Proficient
• Personal Accountability & Ownership: Expert
• Professional Development & Growth Mindset: Expert

Data & Decision Making:

• Sales Data Analytics & Insights: Proficient
• Problem-Solving & Root Cause Analysis: Proficient
• Decision-Making Agility: Proficient
• Contract Management: Proficient

Others:

• Computer Literacy: Proficient
• Business English: Proficient