Job Description

Channel Strategy & KA Management

• Develop Vietnam’s annual and quarterly channel strategy, including development priorities and resource allocation for KA, independent retail, carrier, and other channels.
• Identify channel opportunities based on market data and competitor dynamics, then develop channel expansion plans.
• Oversee relationships with top KA clients such as Thegioididong, FPT Shop, CellphoneS, Hoang Ha Mobile, and establish senior-level dialogue mechanisms.
• Lead annual and quarterly KA contract negotiations, including rebate policy, display fees, joint marketing investment, and JBP.

Channel Policy, Pricing & Performance Control

• Develop and maintain the channel profit distribution system, including KA reserved margin, rebate policy, and promotion policy.
• Design channel incentive schemes to strengthen TECNO’s push power in KA channels.
• Monitor channel price execution, prevent cross-region diversion and price disorder, and maintain price stability.
• Drive KA market share improvement, channel sell-out target achievement, channel health, channel ROI, and KA customer satisfaction.

Team Management & Cross-functional Collaboration

• Manage the 10-person Channel Management Department, including 4 managers, and oversee recruitment, training, performance evaluation, and career development.
• Establish a tiered KA management system, team SOPs, data reporting templates, visit frequency standards, and promotion execution standards.
• Build the team’s commercial negotiation and data analysis capabilities.
• Collaborate with Sales, Retail Management, Marketing, Commercial, and Supply Chain teams to align channel policy, sell-out, display, promoter staffing, BTL materials, pricing, rebate settlement, supply stability, and inventory health.

Job Requirement

Education & Experience

• Bachelor’s degree or above; majors in Marketing, Business Administration, or related fields are preferred.
• 8+ years of channel management experience in the mobile phone or consumer electronics industry, including 3+ years of team management experience.

Skills & Competencies

• In-depth understanding of Vietnam’s mobile retail channel landscape, top KA operating models, procurement decision-making processes, and industry conventions.
• Strong channel strategy planning, KA management, commercial negotiation, channel policy design, price system control, and business judgment.
• Strong data analysis, decision-making, channel ROI evaluation, sell-out management, and channel health control.
• Excellent team leadership, talent development, SOP building, cross-departmental coordination, and cross-cultural communication skills.

Language / Other Requirements

• Fluent Vietnamese is required.
• English usable as a working language is preferred.
• Chinese communication ability is a plus.
• Able to accept domestic and international travel related to Vietnam.

Personality & Attitude

• Strategic, resilient, and able to adapt to a fast-paced business environment.
• Business-oriented and results-driven in channel expansion and KA performance.
• Strong ownership in negotiation, team development, and channel operation quality.
• Professional in handling senior KA relationships, customer complaints, and crisis events.