Mô tả công việc

Brand Promotion:

• Plan and implement marketing campaigns to enhance brand visibility and awareness.
• Collaborate with the marketing team to create engaging content for various channels, including social media, print, and online platforms.
• Monitor product lifecycles and recommend strategies for product improvement or discontinuation.

Retailer Relationships:

• Build and maintain strong relationships with key retailers and distributors.
• Provide training and support to retailers to ensure a deep understanding of the brand and its products.

Market Analysis:

• Analyze market trends, competitor activities, and consumer behavior to identify areas for growth.
• Generate regular reports on brand performance and provide insights for strategic decision- making.

Event Management:

• Organize and participate in events, trade shows, and promotional activities to showcase the brand.
• Coordinate sponsorships and partnerships to maximize brand exposure.

Brand Collateral:

• Oversee the development of marketing collateral, including brochures, catalogs, and promotional materials.
• Ensure consistency in branding across all communication channels.

Merchandising:

• Plan and execute effective in-store merchandising strategies to optimize product visibility.
• Monitor and replenish stock levels, ensuring products are adequately displayed.

Sales Support:

• Assist the sales team in preparing sales presentations and materials.
• Provide timely and accurate information to sales representatives regarding product availability, pricing, and promotions.

Principal Relationship Management:

• Act as the primary liaison between the company and principal brands.
• Coordinate meetings and communications to align strategies and goals.
• Ensure the implementation of principal brand guidelines and standards.

Negotiation and Agreement: (Support)

• Collaborate with principals to negotiate terms, agreements, and contractual obligations.
• Work closely with legal and procurement teams to finalize and formalize agreements.

Feedback and Reporting:

• Provide regular feedback to principals on market performance, customer feedback, and sales trends.
• Generate comprehensive reports for principal brands, showcasing the impact of marketing and promotional activities.

Yêu cầu công việc

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in brand management in the personal care/Cosmetics industry
• At least 7 years of experience, with a minimum of 3 years in the same position
• Fluent in English
• Strong understanding of marketing principles and consumer behavior.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Detail-oriented with strong organizational and project management abilities.
• Proficient in Microsoft Office and marketing software.
• Knowledge of the beauty industry and current market trends.