Job Description

1. Planning

• Lead the development and execution of marketing plans, with the objective of strengthening equities, relevance and awareness for brands with limited resources and distribution.
• Lead the development and execution of through the line programs aimed at creating relevance and driving consumption for brands handled
• Influence top-management decisions on budget and brand growth opportunities via thorough industry research and comprehensive financial analysis.
• Lead the conceptualization & implementation of San Miguel programs resulting in the brand’s significant increase in sales volumes and market share.

2. Product Marketing

• Manage Marketing-Initiated Activation categories ranging from Large-scale Events to Consumer promotions in different trade channels
• Lead cross-functional teams in spearheading a pilot Promo Management System that will monitor all inventories of promo-related items (Merchandising materials, Event-related items, etc.) in all San Miguel Brewery Vietnam Sales Offices nationwide.
• Manage all Activations of San Miguel Brewery ranging from nationwide consumer & trade promotions, special events, annual programs, sponsorships, to co-marketing partnerships and other initiatives that exceeded targeted volumes while maximizing return of investments through strict implementation of a cost/case rate analysis and advanced evaluation metrics.
• Spearhead numerous consumer promotions that increased San Miguel's monthly outlet average volumes.
• Implement the Beer Tasting and Brand Focused Program that helped the brand penetrate new outlets.

3. Competitive Analysis

4. Digital Marketing

5. Organizational Team Developmen

Job Requirement

1. Education

• Bachelor's/University degree in Marketing or equivalent training.

2. Work Experience

• Well-experienced in the areas of Marketing with at least 3 years in similar position in beverages/wine/beer industries or FMCG.

3. Skills required

• Thorough knowledge of Marketing techniques and concepts and business practices in Vietnam.
• Think creatively
• Effective English oral and written communication skills
• Competency in Microsoft applications including Word, Excel.
• Personnel management skill