Job Description

A. Business Development & New Client Acquisition

Market Research & Analysis

• Conduct in-depth research on the market, trends in media, entertainment, events, e-commerce, and related industries to identify new business opportunities.
• Build and expand a high-quality database of potential clients, including major brands, agencies, KOLs, artists, and other key business partners.
• Analyze client data, sales performance, and market trends to extract valuable insights that support strategic business development approaches.

Client Prospecting & Outreach

• Proactively search for, approach, and “hunt” new potential clients through multiple channels (cold calling/emailing, LinkedIn Sales Navigator, industry events, referrals from personal networks, etc.).
• Schedule meetings, engage directly with prospects, and gain a deep understanding of their needs and business goals.
• Build and maintain strategic, long-term relationships with current clients to maximize upselling and cross-selling opportunities across Nina Group’s services.

B. Planning, Deal Closing & Contract Negotiation

Strategy Building & Proposal Development

• Collaborate closely with internal teams (Creative, Production, Livestream, etc.) to brainstorm ideas, develop tailored plans, and create sales proposals/pitches that are creative, compelling, persuasive, and cost-optimized for each specific client.
• Ensure proposals clearly showcase Nina Group’s unique value and competitive advantages (4,000m² studio & venue, 500m² in-house production workshop, market-leading livestream capabilities, full-scale project management capacity, etc.).

Negotiation & Contract Finalization

• Work with the Senior Business Development Manager (BDM) to negotiate, resolve arising issues, and finalize contracts with clients.
• Ensure contract terms align with the company’s pricing strategy and profit targets.
• Efficiently manage the sales pipeline via CRM tools, ensuring all activities and client interactions are properly recorded and tracked.

C. Performance Tracking & Process Optimization

Target Achievement & Reporting

• Proactively plan and strive to meet or exceed assigned individual sales targets while contributing to the overall revenue goals of the team.
• Provide regular reports (weekly, monthly, quarterly) on sales performance, pipeline status, and market trend analysis to support strategic decision-making.

Process Optimization

• Propose new methods, tools or processes to optimize sales performance and business development.

Job Requirement

A. Education, Competencies & Mindset Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields.
• Hunter Mindset: Strong motivation to “hunt” new clients; not afraid of challenges; persistent, proactive, and always seeking to exceed goals.
• Results-Oriented Thinking: Consistently focused on achieving and surpassing sales targets, with the ability to turn ideas into concrete actions and outcomes.
• Planning & Organizational Skills: Capable of building detailed action plans, managing time effectively, and prioritizing tasks to achieve sales objectives.
• Communication & Presentation Skills: Confident and articulate, with the ability to present solutions persuasively and professionally to clients.
• Relationship-Building Abilities: Excellent skills in establishing, nurturing, and maintaining long-term, sustainable relationships with clients and partners.

B. Experience & Technical Skills

• Minimum of 2–3 years in Sales or Business Development, preferably in the event, media, marketing industries, or companies offering creative solutions and content production.
• Proven track record of successfully closing deals and driving revenue growth is a must.
• Industry Knowledge: Strong understanding of the media, entertainment, event organization, content production, and e-commerce sectors.
• Solid grasp of brand marketing strategies, especially the role of KOLs/KOCs, livestreaming, and the latest digital marketing trends.
• Language Skills: Fluent in English (listening, speaking, reading, writing) is a plus.
• Tools: Proficient in office software (MS Office: PowerPoint, Excel, Word), data analysis tools, and CRM systems.

BENEFITS

Attractive Compensation:

• Base Salary: Negotiable based on experience and capabilities; competitive within the market.
• Commission: Earned per deal, based on contract value — with no cap.
• Performance Bonuses: Monthly and quarterly bonuses for exceeding sales targets.

Career Development Opportunities:

• Clear Promotion Path: Fast-track opportunities to become a Senior Business Development Executive or Business Development Manager (BDM) if outstanding performance and capabilities are demonstrated.
• Direct coaching & training from a Senior Business Development Manager with 17 years of in-depth experience in the media and entertainment industry.

Working Environment:

• Work in a dynamic, creative, and professional agency environment at a pioneering company in Creative & Media Branding Solutions.
• Opportunities to collaborate with top-tier local and international brands, artists, and leading KOLs.
• A "warrior" work culture that values performance, proactiveness, and accountability.