TNI - KING COFFEE (Trung Nguyen International) was founded in Singapore in 2008 by Trung Nguyen Group’s co-founder Madame Le Hoang Diep Thao. Trung Nguyen International's current headquarters is located in Ho Chi Minh City (Vietnam), under Madame Thao's leadership.

In October 2016, Trung Nguyen International launched King Coffee, its first premium coffee brand in the United States. In just a few months, the brand took the world by storm, conquering the U.S. and other foreign markets such as Korea, China, Singapore, Australia, and India. In July 2017, King Coffee officially returned to Vietnam and established its presence in 64 provinces all over the country.