Tìm Việc Làm

BRAND & COMMUNICATION MANAGER

HR1 Vietnam

Lương thỏa thuận
12th Floor HDTC BUILDING, 36 Bui Thi Xuan Str., Ben Thanh Ward, Dist.1, HCM City
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Will share benefit in the interview

Mô tả công việc

 

JOB DESCRIPTION 

  • Build brand strategy for short and long term 
  • Build digital communication strategy according to company and brand strategies
  • Build action plan, for the whole year based on brand strategy 
  • Explore innovative channel to optimize the result 
  • Manage the budget and result of plan execution  
  • Business pillar:

            - AO: PCMO, MCO 

            - CI / HDDO: extended role

  • Build E-commerce as an extra platform of communication to increase brand awareness and product positioning 
  • Based on company strategy to leverage E-commerce as an online-to-offline plan
  • Manage product portfolio to meet the  market demand and lifecycle of the product 
  • To set up price positioning, price value chain to meet the company position as well as maintain competitive position against competitors 
  • New product launch: study market demand/ trend, competitors benchmark to propose  new products and manage the launching: competitor and customer insights analysis 
  • Analysis of sales forecasts and relevant financials and reporting on new product launch  
  • Work with T&P to create product FAB 
  • Create an overall marketing plan for both communication & trade marketing (align with trade marketing manager) 
  • Business pillar: AO (PCMO, MCO)
  • Based on company strategy to manage related projects for new business for example Chemical product segment 
  • Strategic partnership cooperation: look for new opportunity cooperation with related automobile partners for brand cooperation and distribution extension: Tyre business (Bridgestone, Micheline), Subaru, Honda,  etc.

Yêu cầu công việc

JOB REQUIREMENT

EDUCATIONAL QUALIFICATIONS 

  •  Marketing degree qualification

RELEVANT EXPERIENCE 

  •  At least 3 years at manager levels 
  •  Understand of automobile market is an extra point

PERSONAL CHARACTERISTICS & BEHAVIOURS 

  • Brand awareness - a clear understanding of brands and the marketing mix 
  • Good analysis skill to understand market demand or trend, basic financial skill to analyze price/value chain 
  • Determination and perseverance 
  • Relationship management skills 
  • A strong focus on results 
  • A high degree of business acumen

Bạn đã sẵn sàng ứng tuyển?
  1. Nơi Làm Việc

    Hồ Chí Minh
  2. Lĩnh vực

    Dầu khí , Sản Xuất / Vận hành sản xuất
  3. Cấp bậc

  4. Hình Thức

    Cố định
  5. Kinh nghiệm

    3 - 0 year

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